adtribute Changelog

Customers who come back after up to nine years count as returning, and search forgives typos

Mon, 02 Nov 2026 00:00:00 GMT

adtribute now reads your orders and spend nine years back instead of five, so a customer whose earlier order is five to nine years old counts as returning. Search in every picker finds what you mean when you swap words, make a typo or type an umlaut without its dots.

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Rokt Ads, and Klaviyo events that arrive in time for your flows

Mon, 26 Oct 2026 00:00:00 GMT

Connect Rokt Ads to see its spend for each creative and match its clicks. Events now reach Klaviyo on time for your metric-triggered flows. adtribute also syncs your Klaviyo profiles and late Decify responses, so some attribution and survey numbers change.

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The adtribute MCP answers by click date, and calculated fields count missing inputs as 0

Mon, 19 Oct 2026 00:00:00 GMT

The adtribute MCP answers by click date, adds totals and asks less often which attribution model to use, but no longer answers by hour. Calculated fields count a missing input as 0, OpenAI Ads clicks count once, and page views carry the visitor's country, subdivision and city.

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Connect OpenAI Ads and see its spend and sales in adtribute

Mon, 12 Oct 2026 00:00:00 GMT

You can now connect OpenAI Ads and see its spend, clicks and sales next to your other channels. Shoppers who come back from TWINT, Wallee or shop.app no longer take credit as referrer touchpoints, and your reports leave out visits from Google's mail scanner. You can also pick CHF as your currency.

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Page views count once across tracking domains, and Klaviyo uploads keep up on sale days

Mon, 05 Oct 2026 00:00:00 GMT

A page view that reaches adtribute through two of your tracking domains now counts once. The Klaviyo event upload keeps up when many events wait at once, and AI assistants get calculated fields straight from adtribute.

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Shopify events in Klaviyo now carry the properties of Klaviyo's own Shopify integration

Mon, 28 Sep 2026 00:00:00 GMT

Product views, adds to cart and started checkouts that adtribute sends to Klaviyo now carry the properties of Klaviyo's own Shopify events, so your flows can use them without remapping. BigQuery tables in your own project now pass the check with only the Data Viewer role, and the tracking script no longer rewrites URLs that have no adtribute parameters.

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TikTok Ads Smart+ names and spend, and product categories for WooCommerce

Mon, 21 Sep 2026 00:00:00 GMT

TikTok Ads Smart+ ads now show their names, and accounts with only Smart+ campaigns show their spend. WooCommerce shops get a product categories attribute and every variation of large products. Definitions pages ask before you leave unsaved changes.

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Criteo spend matches Criteo again, and more conversions reach Taboola and Outbrain

Mon, 14 Sep 2026 00:00:00 GMT

Criteo spend, impressions and clicks are no longer too low when Criteo reports an ad set in more than one category. Taboola and Outbrain now also get conversions from visits without the adtribute tracking template. A campaign that you rename no longer splits into two rows during the day.

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Shopify line item properties as attributes, and discount code lookups that match every code

Mon, 07 Sep 2026 00:00:00 GMT

Report on Shopify line item properties, such as the bundle a product belongs to. Orders with several discount codes now match your discount code lookups and can move to another channel. The Meta Ads Chrome Extension is faster and keeps your metric order, and saving no longer fails after an update.

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Connect Claude to your adtribute data yourself

Thu, 27 Aug 2026 00:00:00 GMT

Ask Claude about your spend, attributed revenue and orders in plain words. An Admin turns it on under Settings › Developer Settings, and every member connects with their own adtribute login.

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