Create Connection in adtribute
Open the adtribute App.
Go to "Connections" and click on "Create Connection".
Search for "Taboola Ads" and select it.
Name the Connection as you like, e.g. the Account Name.
Before going through Connection Process you have to confirm that you have implemented the UTM Parameters that are shown.
Implement UTM Parameter
adb_ad_source=taboola&adb_campaign_id={campaign_id}&adb_adgroup_id={site_id}&adb_ad_id={campaign_item_id}&adb_click_id={click_id}
For Taboola Ads the UTM Parameter need to be implemented on Campaign Level:
Login to you Ad Account
Navigate to a campaign
Go to the "Tracking" section
Implement the copied adtribute "UTM Parameter" into the "Tracking Code" field:
Important:
You have to repeat this for each and every campaign (active and newly created)
do not add a "?" at the beginning - Taboola does that automatically
Taboola Ads Connection Flow
To start the connection flow simply click "Connect":
Fill out your Client ID and Client Secret.
If you have already used the Taboola API before, you have this information saved somewhere.
If you have not used it before or can't find the information, you need to contact the support or your Taboola Account Manager to enable the API and get the ID and Secret.
Select the relevant Ad Accounts.
Select the "Historical Sync Time Frame" you need - the default setting is 3 months.
Lastly, click "Save & Test".
It will validate for a short while and tell you if the Connection was successful.
Complete Connection
After the successful Connection Flow it will redirect you back to the adtribute app and you can find the Taboola Ads Connection within all of your Connections.