Integration
The first step to custom conversions is to make sure the needed data is available.
So, if the conversion you want to look at is based on an event that needs an advanced tracking setup or is not integrated through connections, make sure that you set it up now.
Here are articles that explain different types of custom data integration:
Custom Events Sheet
Create Custom Conversion
Navigate to "Conversions"
Click "Create Conversion"
Configure accordingly, e.g.:
If you need help with that, feel free to reach out to us!
List of common Custom Conversions
There are a lot of advanced metrics that are specific to your business case which might not be listed here. This list is just to give you an overview what is possible and maybe spark ideas:
spend 10 seconds on page
clicked 6 times on page
started configurator
halfway configurator
completed configurator
started chat
scrolled 50%
scolled 50% + clicked 3 times
viewed 3+ pages