Event Attributes Overview
Events Attributes are used to catch certain URL Parameters like Ad IDs or other information we receive from the browser like the Referrer URL to map events back to marketing channels.
The standard channels you integrate via the Connections automatically create an Event Attribute.
For a more detailed explanation, read: Events explained.
Creating Events Attributes
If you have integrated a custom channel like AppLovin, you would need to create an Attribute to map the Events to the channel.
Click "Create" under "Definitions" > "Events" > "Attributes" and add the identification parameter.
This can look different based on your setup, here is an example for a formula setup based on URL Parameters:
Note: If you need help with this setup, feel free to reach out to us!
Editing Event Attributes
The the Event Attribute "Google Ads Ad ID" is set up automatically. But, sometimes it needs adjustment based on your URL Parameters setup.
You can do so, by clicking on the respective Attribute, you want to edit and the editor opens up.
For google the dynamic Ads ID parameter is "{creative}". So, when your parameters are setup like this: campaignid={campaignid}&adgroupid={adgroupid}&creative={creative}
Your link would look similar to this (longer IDs):
And in the "Google Ads Ad ID" Attribute we would need the following line to catch these ads and map them to the events they created:
WHEN {{ attributes.web_page_query_creative }} IS NOT NULL THEN {{ attributes.web_page_query_creative }}
Note: Usually it is best, when you just add our parameters to your URLs as described in the respective connection articles for each channel.