Create New Perspective Connection
Go to the adtribute app.
Navigate to "Connections" (under Sources).
Click on "Create Connection" in the top right corner.
Search for the "Perspective" connection and select it.
Name the Connection as you like, e.g. the account’s name.
As you proceed through the connection flow, the Connection is created and a "Webhook URL" is generated.
Copy the Webhook URL for the respective trigger.
Now you need to set up webhooks in Perspective.
Set up Webhooks in Perspective
Log into Perspective
Select the funnel you want to activate the webhook for
Navigate to “Apps” > “Webhooks”
Paste the “Webhook URL” from the adtribute app into the text fields for the relevant triggers.
Integrate Tracking Code in Perspective
Log into Perspective
Select the funnel you want to integrate with Attribute.
Copy the tracking code of any connected domain in adtribute (it's a dynamic code, so it always looks the same).
Navigate to the "Tracking code" section of the first page (only the first page is needed!).
Paste the tracking code into the "Head".
Click "Publish" to apply the changes.
External Thank You Page Tracking
In case your redirecting to an external "Thank you" or "Success" page after the user completed the funnel, it is important that you apply the following parameter to the destination URL in order for flawless user identification:
?adb_email=@email
(if you have other parameters in place, the "?" needs to be replaced with an "&" and you can just put it at the end.
Example URLs:
https://www.external-page.com?adb_email=@email
https://www.external-page.com?utm_source=perspective&adb_email=@email
You can find more information on this in the Perspective Docs here.
Cautionary Notes
For funnels with a split test, you need to add the tracking code to all variations of the first page.
Ensure compliance with consent requirements (setup your cookie banner according to your
Optionally, connect a custom domain in perspective for improved tracking.