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Perspective Funnels

How to connect Perspective Funnels to adtribute.

Written by Daniel Busch
Updated over 3 months ago

Loom Explainer

Create Connection in adtribute

For this integration you do not need to create a new Connection in the adtribute app. You will use any existing domains tracking code.

Integrate Tracking Code in Perspective

  1. Log into Perspective

  2. Select the funnel you want to integrate with Attribute.

  3. Copy the tracking code of any connected domain in adtribute (it's a dynamic code, so it always looks the same).

  4. Navigate to the "Tracking code" section of the first page (only the first page is needed!).

  5. Paste the tracking code into the "Head".

  6. Click "Publish" to apply the changes.

External Thank You Page Tracking

In case your redirecting to an external "Thank you" or "Success" page after the user completed the funnel, it is important that you apply the following parameter to the destination URL in order for flawless user identification:

?adb_email=@email

(if you have other parameters in place, the "?" needs to be replaced with an "&" and you can just put it at the end.

Example URLs:

https://www.external-page.com?adb_email=@email
https://www.external-page.com?utm_source=perspective&adb_email=@email

You can find more information on this in the Perspective Docs here.

Cautionary Notes

  • For funnels with a split test, you need to add the tracking code to all variations of the first page.

  • Ensure compliance with consent requirements (setup your cookie banner according to your

  • Optionally, connect a custom domain in perspective for improved tracking.

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