What is Activation in adtribute?
Data Activation transforms your attribution and insights data from passive reporting into active business outcomes. Instead of just viewing performance data in dashboards, you can push processed data from adtribute directly to other platforms where it can drive better decisions, optimizations and performance.
In simple terms: Activation lets you export your adtribute data to fuel your ad networks.
Destinations
A Destination is a data connection between adtribute and a third-party. Right now, we offer:
Google Ads - Upload conversion data to improve campaign optimization.
Meta Ads (Facebook) - Upload conversion data to improve campaign optimization.
Actions
An Actions sends the data continuously to the selected destination. It defines what data is sent and how it is mapped at the destination.
The conversion data sent to destinations is defined in your Conversions feature, while the Activation Feature let's you select these Conversions in the Action set up.