What it looks like
Report Deep Dive
Important Definitions & Concepts
Attribution Models - Different ways to measure how marketing touchpoints contribute to conversions, accessible via the top right corner
Buckets - Think of these as folders where you group similar marketing channels together for better overview
Individual Channels - Your actual marketing platforms like Google Ads or Meta Ads that live within these buckets
Catch-all Bucket - Where new or unidentified marketing channels land until you assign them to a proper bucket
Custom Grouping - You can either create your own bucket structure or have our team set it up based on your needs
How To Use The Report
Start by picking your date range to focus on the right time period
Select your preferred attribution model to measure success
Get a bird's eye view of your overall marketing performance first
Click into specific channels like Meta Ads to explore deeper
Check how individual campaigns within that channel are doing
Look at ad set performance for more granular insights
Examine specific ads to understand what's working at the most detailed level
Use the cross-filtering feature to see how metrics change when selecting different channels
Insights You Can Generate
See how your entire marketing machine is performing at a glance
Understand which channels are driving the best results
Track how specific campaigns contribute to overall success
Spot performance trends to identify what's working or not
Get clear visibility on channel-specific spending
Measure revenue generation across different marketing efforts
Compare channel performance to spot winners and losers
Practical Applications
Keep your finger on the pulse of your marketing performance
Quickly identify which channels deserve more budget
Spot underperforming channels that need attention or budget cuts
Stay ahead of channel performance trends
React quickly when marketing performance changes
Need Help?
Here are Help Articles that help you understand and configure reports: