adtribute

Daniel Busch

Reports & Dashboards

The Report Overview in Adtribute offers a centralized dashboard for users to access, filter, and manage all their reports and views

Report Overview

The Marketing Overview Report offers a high-level view of all marketing efforts with the ability to drill down from channels to specific ads

Marketing Overview

The eCommerce overview report provides insights into key business KPIs over a longer period.

eCommerce Overview

The paid social channel report streamlines workflows and offers quick insights by pre-filtering data for platforms like Meta, Pinterest, etc

Paid Social Channel

The paid search channel report streamlines workflows and optimization for Google & Microsoft Ads through comprehensive performance analysis.

Paid Search Channel

The Profit and Loss Statement Report analyzes KPIs over different time scales to assess business financial performance.

Profit & Loss Statement

The landing page breakdown report evaluates top-performing landing pages by cross-filtering channels, landing pages, and products sold.

Landing Page Breakdown

The Breakdown shows sell-through and revenue metrics to identify best-sellers and trends, allowing cross-filtering by channels and segments.

Product Breakdown

The visualized journeys report analyzes your marketing touchpoints that drive conversions and the frequency of specific user journeys.

Visualized Journey

The Channel Distribution Report helps analyze where specific channels are located in the user journey for conversions.

Channel Distribution

The touchpoint lag report analyzes the time between a user's first marketing interaction and a specific conversion event, measured in days.

Touchpoint Lag

The touchpoint count report analyzes how many marketing interactions a user has before triggering a specific conversion event.

Touchpoint Count

Conversions By Identity

Our report gallery shows you all pre-built templates.

Report Gallery

Displaying an important KPI. Example: Gross Revenue.

Standard KPI Tile

Displaying an important KPI, where the level of detail is not that important. Example: Gross Revenue.

Compact KPI Tile

Displaying an important KPI and getting a quick overview of how it is currently trending. Example: ROAS by day.

Sparkline KPI Tile

Displaying the % share of a KPI broken down by specific dimension values. Example: Gross Revenue broken down by Channel.

Pie Chart

Analysis of one or multiple KPIs broken down by non-time-based dimensions. Example: Gross Revenue by marketing channel.

Combo Chart

Time-based analysis of one or multiple KPIs. Example: Gross Revenue development over time.

Time-Series Chart

Time-based analysis of one metric broken down by a specific dimension. Example: Gross Revenue development by channel over time.

Stacked Time-Series Chart

Whenever you want to analyze your data from top to bottom. Example: A P&L statement.

Horizontal Table

Most common way to analyze data in a table.

Vertical Table

Analyze one KPI across 2 different dimensions. Example: Cohort Report analyzing the extension of your retention metric broken down by month.

Pivot Table

Filtering your data by a specific metric. Example: Only filtering for ads, that had at least 100€ in ad spend.

Metric-Value Filter

Filtering a data range by a specific metric. Example: Only filtering for ads, that had at least 100€ but not more than 500€ in ad spend.

Metric-Slider Filter

Filtering your data for specific date ranges.

Date Range Picker

Filter your data by a specific dimension to select a single value, sorted alphabetically. Example: Selecting specific Attribution Model.

Dimension Single-Select sorted alphabetically

Filter your data by a specific dimension to select a single value, sorted by relevance. Example: Analyzing one specific channel.

Dimension Single-Select sorted by Metric

Filter your data by a specific dimension to sort multiple values alphabetically. Example: Filtering for multiple “Testing” ads in Facebook.

Dimension Multi-Select sorted alphabetically

Filter data by a specific dimension to select multiple values, prioritizing relevance. Example: Filtering "Scaling" campaigns in Facebook.

Dimension Multi-Select sorted by Metric

Making report view creation quick and easy.

Report View Button

Accessing our documentation quick and easy.

Documentation Button

Components are the building blocks of our reports. Every piece of data is shown through one of our components. 

Report Components

WIP: Getting Started With Reports

Cross filtering allows you to dynamically filter data across an entire report by clicking on specific data points or selections.

Understanding Cross-Filtering

Drilldowns are a feature that lets you quickly navigate between different dimensions in tables and graphs using up and down arrows.

Understanding Drill-Downs

WIP: Understanding Dimensions

WIP: Understanding Metrics

How to customize adtribute reports by modifying metrics and dimensions to create reports tailored to your specific needs.

Changing Dimensions / KPIs

How to adjust the sizing of your Reports.

Increasing The Length Of Your Report

How to adjust dimensions or KPI settings.

Editing Reports

How to create Views with specific settings applied to your Reports.

Creating Report Views

How to export your filtered reports and visualizations to CSV or Google Sheets for further analysis and sharing.

Export Report Data as CSV or Google Sheet

Understanding Components, Features, Data Models & Use Cases

Report Help Articles

Create a custom design with text, images, and links

Imprint

Privacy Policy

Legal

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