What It Looks Like
Report Deep-Dive
Important Definitions & Concepts
Unlike other revenue metrics, product revenue shows you the net product price before any discounts - this helps you understand true product performance
Your regular revenue metrics include discounts and are calculated at the order level
You can filter your data through different marketing channels to see channel-specific performance
Your attribution model choice matters when filtering for specific marketing channels, but won't affect overall product numbers
How To Use The Report
Start by picking your date range to focus on the right time period
Select your attribution model - this is crucial when analyzing channel-specific data
Check your overall product performance first to get a baseline
Use the cross-filtering feature to dive into specific channels like Meta or Google ads
Switch between customer segments to understand who's buying what
Combine filters to get specific insights, like new customer purchases from Meta ads
Keep an eye on the trend graph to spot any significant changes over time
Insights You Can Generate
See which products are your top performers across all channels
Discover if certain products perform better on specific marketing channels
Understand how your products perform differently across channels
Learn which products appeal most to new versus returning customers
Identify sales spikes and trace them back to specific channels
Practical Applications
Make smarter decisions about where to allocate your marketing budget
Know which products to push on which marketing channels
Create targeted funnels based on proven product-channel performance
Optimize your overall marketing strategy using actual performance data
Tailor your product strategy for new versus returning customers
Choose the right products for your email campaigns
Select the best products for your top-of-funnel advertising
Need Help?
Here are Help Articles that help you understand and configure reports: