What It Looks Like
Report Deep-Dive
Important Definitions & Concepts
Variable Cost Metrics: Make sure to input your product costs, fulfillment costs, and transaction costs through Google Sheet Attributes in adtribute to get accurate calculations
Contribution Margins: CM1, CM2, and CM3 calculations depend on your input of variable cost data
Customizable Dashboard: Don't feel bound to the standard KPIs - you can replace them with metrics that matter most to your business
Time Range: By default, you'll see the last 30 days of your business performance at a glance
How To Use The Report
Main Graph: Keep track of your three most critical KPIs in one central visualization
Time Granularity: Switch between daily, weekly, or monthly views to match your analysis needs
Historical Context: Extend the time horizon when you need to see long-term patterns
Quick Overview: Scan the spark lines at the top for immediate insights into important metrics
Performance Comparison: See how you're doing against the previous period right away
Supporting Data: Find additional context through minor KPIs displayed at the bottom
Insights You Can Generate
Performance Tracking: Monitor how your key metrics develop over time
Growth Analysis: Quickly spot whether you're trending up or down compared to previous periods
Pattern Recognition: Identify recurring trends in your business performance
Comparative Analysis: Understand how current performance stacks up against historical data
Practical Applications
Strategic Planning: Use the trends to inform your marketing and business decisions
Performance Optimization: Adjust your strategy based on what the metrics tell you
Custom Monitoring: Set up the KPIs that align with your specific business goals
Profitability Tracking: Get accurate profitability insights by maintaining your cost data input
Time-Based Analysis: Compare performance across different time periods to spot patterns
Need Help?
Here are Help Articles that help you understand and configure reports: