What It Looks Like
Report Deep-Dive
Important Definitions & Concepts
Conversion event: Any event valuable to the business (e.g., order event for e-commerce)
Touchpoint: Any marketing interaction tied to a specific user (e.g., Facebook ad click, influencer discount usage)
Date range: Filters for conversion data, including touchpoints that occurred before the specified range
How To Use The Report
Select the desired date range for conversions
Choose a specific conversion to filter for (e.g., Shopify orders)
Apply additional filters if needed (e.g., specific channels, first touchpoint interactions, new/returning customers)
Analyze the visualized data showing conversions by touchpoint count
Insights You Can Generate
Determine how many touchpoints are needed for a specific conversion event to occur
Identify the percentage of users who convert within a certain number of touchpoints
Analyze trends in conversion speed when marketing strategies change or during sales events
Compare conversion speeds across different channels
Practical Applications
Optimize budget allocation between retargeting and cold ads
Adjust marketing strategies to accelerate or decelerate user touchpoints
Evaluate the performance of specific channels based on conversion speed
Set expectations for new ad campaigns, channels, or funnels
Need Help?
Here are Help Articles that help you understand and configure reports: