What It Looks Like
Important Definitions & Concepts
A landing page is simply the first URL your customer sees after clicking on your marketing campaign - think of it as their entry point to your store
When you use "first touch attribution," we're looking at the very first interaction a customer had with your store through that landing page
Cross filtering lets you slice and dice your data - for example, looking at landing page performance specifically for Meta ads
RPUs tells you how much revenue you're making per user visiting your landing page
AOV shows you the average amount customers spend when purchasing through a specific landing page
How To Use The Report
Start by picking your timeframe - how far back do you want to analyze your data?
Choose how you want to attribute your sales - first touch is good if you want to see which landing pages bring in new customers
Use the cross filter to narrow down specific channels - this helps you understand what works where
Want to know what people are buying? Just click on any landing page to see its product sales
Keep an eye on the trends graph to see if your landing page performance improves or declines over time
Compare how the same landing page performs across different marketing channels
Insights You Can Generate
See which landing pages are your star performers across all marketing efforts
Discover if certain landing pages work better on Meta vs Google Ads
Understand exactly which products sell best through each landing page
Track how well your landing pages convert visitors into customers
Monitor how much revenue each visitor brings on average
Spot performance changes over time to catch issues early
Learn which version of similar landing pages performs better
Practical Applications
Put more of your budget into landing pages that consistently perform well
Make smart improvements to landing pages based on what the data tells you
Create product bundles that match what's already selling well on specific pages
Forecast your sales more accurately when you adjust your marketing spend
Match your best landing pages with the right marketing channels
Test different landing pages against each other to find winning combinations
Make confident decisions about where to spend your marketing budget
Need Help?
Here are Help Articles that help you understand and configure reports: