What It Looks Like
Report Deep-Dive
Important Definitions & Concepts
Default channel selection can be customized and saved for future report loads
Campaign-level data breakdown serves as the primary view, with potential for deeper analysis at ad set and ad level
Cross-filter functionality enables focused analysis on specific campaigns
How To Use The Report
Start by selecting your preferred date range and attribution model to ensure relevant data analysis
Use the top graph to monitor ROAS or other KPI trends over your selected timeframe
Navigate through the campaign-level table below to assess individual campaign performance
Or Apply filters using the search functionality to focus on specific campaigns or campaign groups
Utilize cross-filter features by clicking on campaigns to view their specific performance graphs
Insights You Can Generate
Identify high and low-performing campaigns through trend analysis
Track campaign performance changes over customizable time periods
Compare ROAS across different campaign types and levels
Practical Applications
Quick daily performance checks to guide budget optimization decisions
Campaign performance monitoring at various levels (campaign, ad set, ad) where available
Regional campaign analysis through targeted filtering (e.g., DACH region campaigns)
Efficient workflow management through customizable default settings and saved preferences
Need Help?
Here are Help Articles that help you understand and configure reports: