What It Looks Like
Report Deep-Dive
Important Definitions & Concepts
The order of the KPIs reflects how they are calculated
Keep in mind that these calculations can be customized to match your specific business model
In your actual data, all numbers should align perfectly (unlike this demo data)
How To Use The Report
Start by looking at your monthly performance for a broad overview
Need more detail? Drill down to break it down into weekly segments
For the finest detail, drill down to see day-by-day performance
Want to see bigger trends? Scale up to quarterly views
The report automatically shows year-to-date data and updates each day
Remember to input your variable costs via Custom Sheet Attributes in adtribute for accurate KPI calculations
Insights You Can Generate
See how your business performs financially across different time periods
Compare performance across days, weeks, months, or quarters
Identify trends in your financial metrics over time
Track your margins and profitability at different stages
Understand how costs impact your bottom line
Practical Applications
Adapt your business strategy based on clear financial indicators
Use the insights to adjust your marketing strategy when needed
Keep track of your business health through profitability trends
Spot areas where costs could be optimized
Need Help?
Here are Help Articles that help you understand and configure reports: