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Visualized Journey

The visualized journeys report analyzes your marketing touchpoints that drive conversions and the frequency of specific user journeys.

Daniel Busch avatar
Written by Daniel Busch
Updated over 5 months ago

What It Looks Like

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Report Deep-Dive

Summary

The visualized journeys report helps you understand and analyze your marketing touchpoints that led to conversions and how frequently specific user journeys occur.

Important Definitions & Concepts

  • A conversion is any valuable business event configured in your adtribute settings (like orders, leads, or closes)

  • Date range filters only affect conversion data, not touchpoint data - meaning touchpoints from before the selected period are included if they led to a conversion within the period

  • User journeys show the sequence of marketing touchpoints that led to a specific conversion

    • The visualization displays how many conversions followed the exact same journey pattern

How To Use The Report

  • Start by selecting your preferred date range to analyze conversion data

  • Filter for a specific conversion event since user journeys can vary significantly between different types of conversions

    • You can further refine your analysis by filtering for specific customer segments if available

    • Use the first touchpoint filter to focus on journeys that begin with a specific channel

  • Review the visualization to identify your most frequent conversion paths

Insights You Can Generate

  • Understand which marketing channels commonly appear as first touchpoints

  • Identify the most effective conversion paths by seeing which journey patterns occur most frequently

  • Analyze how different customer segments may have varying journey patterns

  • See how channels perform at different stages of the customer journey (early vs. late touchpoints)

  • Evaluate the need for retargeting budgets based on conversion patterns

Practical Applications

  • Adjust your marketing messaging based on where channels typically appear in the journey - use introductory messaging for common first touchpoints and conversion-focused content for later touchpoints

  • Optimize your retargeting budget allocation by understanding which channels need additional investment

  • Make informed decisions about channel investment based on their role in successful conversion paths

Need Help?

Here are Help Articles that help you understand and configure reports:


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