What It Looks Like
Report Deep-Dive
Important Definitions & Concepts
Conversions: Events valuable to your business that are tracked
First touch conversions: When a marketing channel is the first touchpoint of a conversion
Last touch conversions: When a marketing channel is the last interaction in a user journey
Assist conversions: Touchpoints between the first and last interaction
Date range: Filters for conversion events, but touchpoints may occur outside this range
How To Use The Report
Set a specific date range to filter conversions
Select a specific conversion event to analyze
Apply optional filters (e.g., new customers, specific first touchpoint)
Examine the most significant channels and their locations in the user journey
Use filters to understand user behavior after specific touchpoints
Insights You Can Generate
Identify the most significant channels for conversions
Determine where channels are typically located in the user journey (first touch, last touch, assist)
Compare channel performance (e.g., Google vs. Klaviyo vs. Facebook)
Analyze user journeys after specific touchpoints
Understand cross-channel interactions and common user paths
Practical Applications
Adjust attribution models based on channel performance
Optimize budget allocation towards more effective channels
Refine messaging and landing pages based on typical user journey position
Improve retargeting strategies by understanding post-touchpoint behavior
Tailor marketing efforts based on channel-specific user journeys
Need Help?
Here are Help Articles that help you understand and configure reports: