What It Looks Like
Report Deep-Dive
Important Definitions & Concepts
Cross-filter functionality - Allows you to quickly analyze individual ads inside of specific campaigns
Attribution models - Different ways to track and credit conversions (e.g., first touch, first touch 7 days)
Pre-defined channel filtering - Each report is specifically configured for one social platform
How To Use The Report
Start by setting your default channel in the settings menu using the edit button
Select your preferred attribution model to match your operational needs
Use the date range selector to focus on specific time periods
Navigate between campaigns using either cross-filter functionality or manual filters
Click on individual ads within campaigns to see performance trends in the graph
Insights You Can Generate
Track individual ad performance within specific campaigns
Monitor ad fatigue through time-based performance graphs
Compare KPIs across different ads and campaigns
Analyze new customer acquisition metrics
Evaluate channel-specific metrics like CTR and CPC performance
Practical Applications
Daily campaign optimization without manual filtering
Platform-specific performance analysis (Meta, Pinterest, TikTok, etc.)
Quick performance assessment of individual ads
Need Help?
Here are Help Articles that help you understand and configure reports: