Criteo spend matches Criteo again, and more conversions reach Taboola and Outbrain

Changed

• Before, Criteo spend, impressions and clicks were too low for ad sets that Criteo reports in more than one category, because adtribute counted only the largest category. Now adtribute adds up all categories, so the numbers match Criteo. What to do: nothing. From: 8 September 2026.
• Before, adtribute uploaded to Taboola and Outbrain only the conversions from visits with the adtribute tracking template, so accounts with a missing, mislabeled or removed template sent fewer conversions or none. Now adtribute also uses the click IDs that Taboola and Outbrain add to your URLs, so these conversions reach them. What to do: nothing. From: 9 September 2026.

Improvements

• Meta Ads: conversions that adtribute uploads to Meta now carry the event parameter adtribute: true, like the events that adtribute’s script sends from the browser. Use it to build custom conversions in Meta from adtribute’s events only.
• Sellerboard: the new metric Sellerboard FBA Long Term Storage Fee brings in the fee Amazon charges for long-term storage.

Fixes

• Sources: when you rename a campaign, ad set or ad, your reports no longer split it into two rows with wrong spend and ROAS during the day. The new name now appears with the next daily update.
• Sellerboard: syncs no longer skip whole days of data after a short connection error.
• Calendly: the sync no longer imports your upcoming meetings again on every run, so each meeting comes in once.
• Definitions: your reports can use a new attribution model or conversion dimension right away instead of showing an error until the next data update. Its values fill in with that update.
• Definitions: extraction attributes now also apply to events from connections that you add later, for example a re-created webhook, so your conversion filters can still use them. You can no longer change the Customized Definition of an existing extraction attribute.
• Looker Studio: a new date-and-time attribute now shows the full date and time in your reports, not only the hour.

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