Getting startedConnect your domain so adtribute tracks your visitors first-party.adtribute Docs
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Set up adtribute, connect your sources and send your data back to the platforms you advertise on.
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Getting startedConnect your domain so adtribute tracks your visitors first-party.
Metrics & attributionWhat your numbers mean and how adtribute attributes them.
DefinitionsEvents, conversions, channels, touchpoints and attribution models.All 11 articles 
SourcesConnect your ad platforms, shops, CRMs and your own data.All 51 articles 
ActivationSend your data back to ad platforms, Klaviyo, BigQuery and AI assistants.- Meta Ads Conversion Upload (CAPI)
- Google Ads Conversion Upload
- Connect AI Assistants to adtribute with OAuth (adtribute MCP)
Account & settingsInvite your team, agencies and freelancers, and pick the right role for each.
Looker Studio reportsWhere your custom reports live and how to work with them.
TroubleshootingWhy numbers differ between tools, and how to reconnect an integration.Connect your sources
Step-by-step guides for every platform adtribute connects to.
What's new
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New31 October 2026Boards and analyses, right inside adtributeAny metric, split by any dimension, as a table, a trend or KPIs, on boards your whole team shares. Organizations get them one at a time, and we let you know when yours are ready.UpdateSafer saves and deletes, and tables with up to 2,000 rowsCan't find what you need?
Our data team sets up tracking, connections and reports with you. Write to us and tell us what you're working on.