Taboola Ads

Create Connection in adtribute

1. Open the adtribute App.
2. Go to Sources › Connections and click on “Create Connection”.
3. Search for “Taboola Ads” and select it.
4. Name the Connection as you like, e.g. the Account Name.

Before going through Connection Process you have to confirm that you have implemented the UTM Parameters that are shown.

Implement UTM Parameter

adb_ad_source=taboola&adb_campaign_id={campaign_id}&adb_adgroup_id={site_id}&adb_ad_id={campaign_item_id}&adb_click_id={click_id}

For Taboola Ads the UTM Parameter need to be implemented on Campaign Level:

1. Login to your Ad Account

2. Navigate to a campaign

3. Go to the “Tracking” section

4. Implement the copied adtribute “UTM Parameter” into the “Tracking Code” field:

   

Important:

• You have to repeat this for each and every campaign (active and newly created)
• do not add a ”?” at the beginning - Taboola does that automatically

Taboola Ads Connection Flow

To start the connection flow simply click “Connect”:

1. Fill out your Client ID and Client Secret.

   1. If you have already used the Taboola API before, you have this information saved somewhere.
   2. If you have not used it before or can’t find the information, you need to contact the support or your Taboola Account Manager to enable the API and get the ID and Secret.

2. Select the relevant Ad Accounts.

3. Keep the “Historical Sync Time Frame” as it is - adtribute presets it to all time.

4. Lastly, click “Save & Test”.

It will validate for a short while and tell you if the Connection was successful.

Complete Connection

After the successful Connection Flow it will redirect you back to the adtribute app and you can find the Taboola Ads Connection within all of your Connections.