Extraction Attributes
How and when to use the Configuration Type > Extraction for Attributes.
What are Extraction Attributes?
Section titled “What are Extraction Attributes?”Extraction Attributes allow you to pull specific values from unstructured payload data coming from your connections. Instead of needing to adjust your data pipeline to capture new parameters, you can create an attribute that extracts exactly what you need.
This is particularly useful when you’re working with integrations that send dynamic, variable data—like form responses, custom URL parameters, or other flexible fields that change based on user input or campaign configuration.
Accessing Extraction Attributes
Section titled “Accessing Extraction Attributes”To create an Extraction Attribute:
- Navigate to the Attributes section in adtribute: for Event and Entity definitions Sources › Events or Sources › Entities, tab Attributes; for Channel definitions Definitions › Attributes
- Click Create Attribute (on Definitions › Attributes: Add Attribute, then select the Definition Type Channel)
- Select Extraction as the Configuration Type
Prerequisites: The relevant connection must already be set up in adtribute. Extraction Attributes are only available for specific definitions where unstructured data exists and can be meaningfully extracted.
Setting Up an Extraction Attribute
Section titled “Setting Up an Extraction Attribute”Follow these steps to configure your Extraction Attribute:
- Select the relevant aggregation type
- Select the relevant data type
- Set configuration type to Extraction
- Select the customized definition - Choose which integration or data source contains the parameter you want to extract
- Provide the extraction key - Enter the specific key or field name that identifies the value you want to extract
The key you provide tells adtribute exactly which piece of data to pull from the unstructured payload. When unsure about which customized definition or key to select, let us know and we will assist you.
Important Considerations
Section titled “Important Considerations”- Extraction Attributes are only available for select definitions where unstructured data exists
- The extraction key must exactly match the field name in the source data
- If the key doesn’t exist in a particular payload, the attribute will return no value for that record
- The list of customized definitions is based on the available definitions and active connections within adtribute. Currently, these customized definitions are available:
| Name | Definition Type | Description |
|---|---|---|
| Calendly Meeting Custom Question Answer | Entity | Extract an answer from a question for an invitee |
| Close Opportunity Custom Attribute Type | Entity | Extract custom attributes from a Close opportunity entity |
| Decify Response Block Value | Entity | Extract a block value from a response in Decify |
| Hubspot Contact | Event, Entity | Extract properties from a Hubspot contact |
| Hubspot Deal | Event, Entity | Extract properties from a Hubspot deal |
| Klaviyo Profile Property | Event | Extract properties from a Klaviyo profile |
| Linkster Cooperation Custom Attribute | Channel | Extract custom attributes from a Linkster Cooperation |
| Linkster Influencer Custom Attribute | Channel | Extract custom attributes from a Linkster Influencer |
| Perspective Profile Property | Event | Extract properties from a Perspective profile |
| Shopify Order Line Item Property | Entity | Extract a property from a Shopify order line item |
| Typeform Form Response Field Choice | Event | Extract an answer from a Typeform choice field |
| Typeform Form Response Number | Event | Extract an answer from a Typeform number field |
| Web Page Query | Event | Extract a page query parameter |
| Webhook Event Definition | Event | Extract a value from the webhook’s payload |
| Wufoo Form Entry | Event | Extract an entry from a Wufoo form field |