LinkedIn Ads

Video Tutorial

LinkedIn Ads ConnectionLoom · 4:03

Create Connection in adtribute

1. Open the adtribute App.
2. Go to Sources › Connections and click on “Create Connection”.
3. Search for “LinkedIn Ads” and select it.
4. Name the Connection as you like, e.g. the Account Name.

Before going through Connection Process you have to confirm that you have implemented the UTM Parameters that are shown.

Implement UTM Parameter

adb_ad_source=linkedin&adb_ad_id={{AD_ID}}

For LinkedIn Ads the UTM Parameter need to be implemented on Account Level:

1. Login to your Ad Account

2. Go to the Campaign Manager

3. In the sidebar navigate to “Account settings” > “URL parameters”

4. Implement the copied adtribute “UTM Parameter” into the “Account-level parameters” field (do not add a ”?” at the beginning - LinkedIn does that automatically)

   

LinkedIn Ads Connection Flow

To start the connection flow simply click “Connect”:

1. Log in to your LinkedIn Account that is connected to the Ad Account.
2. Authorize.
3. Select the relevant Ad Account.
4. Select the attribution settings as you like.
5. Keep the “Historical Sync Time Frame” as it is - adtribute presets it to all time.
6. Lastly, click “Save & Test”.

It will validate for a short while and tell you if the Connection was successful.

Complete Connection

After the successful Connection Flow it will redirect you back to the adtribute app and you can find the LinkedIn Ads Connection within all of your Connections.