Channels explained
Channels are your marketing channels and provide additional context to user touchpoints that are associated with the respective channels.
What are Channels
Section titled “What are Channels”Channels play an important role as they enrich touchpoints with additional information about the marketing channel that the user had a touchpoint with. While touchpoints capture specific interactions and user-related details, channels provide context and insights specific to the marketing channels themselves.
In adtribute, channels enhance touchpoints by adding information such as the name of the ad, ad set, or campaign associated with the touchpoint, the budget spent on a specific campaign, or the duration of a particular campaign. Custom Attributes for more specific metrics or grouping and mapping based on naming conventions add extra context that help to analyze data more effectively and gain deeper insights into marketing efforts.
Understanding Channels
Section titled “Understanding Channels”Configuration / Definition
Channels are defined and configured automatically by the marketing channel Connections you create.
Attributes
Channel Attributes provide additional context for the channel, e.g. metrics and naming convention based definitions. You can implement any kind of view and impression metric, like CPM, CTR, Thumb Stop Ratio, Thru Plays, etc. It is also possible to create Attributes based on naming conventions to group and map ads and their ad spend to products, countries, etc.
Types of Channels
Section titled “Types of Channels”Here are some examples for Channel configurations and attributes (there are more):
Configuration
- Meta Ads
- Google Ads
- Pinterest Ads
- Outbrain Ads
- Custom Channels like AppLovin or Influencer
- etc.
Attributes
- X% Video Views
- 3 Sec Video Views
- Thumb Stop Ratio
- Impressions
- Thru Plays
- Product Grouping
- Order Grouping
- Country Grouping
Creating Channels
Section titled “Creating Channels”You can create Channels through the Connections in adtribute under Sources › Connections.
You can also create custom Attributes for Channels. This is mainly used to gain deeper insights through more metrics or grouping based on naming conventions. If you want to create or edit your Channel Attributes, read this article: Create Channel Attributes.