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Connect OpenAI Ads and see its spend and sales in adtribute

You can now connect OpenAI Ads and see its spend, clicks and sales next to your other channels. Shoppers who come back from TWINT, Wallee or shop.app no longer take credit as referrer touchpoints, and your reports leave out visits from Google's mail scanner. You can also pick CHF as your currency.

Connecting OpenAI Ads in Sources › Connections, starting with the UTM parameters to set up in your OpenAI Ads account

Changed

  • Before, a shopper who came back to your shop from TWINT, Wallee or shop.app (Shop login, Shop Pay) started a referrer touchpoint, and that touchpoint could take last-touch credit. Now these returns are not touchpoints, so the credit stays with the channel that brought the shopper. This applies to shops that offer TWINT or Wallee, and to Shopify shops for shop.app. What to do: nothing. From: 6 October 2026, also for earlier dates.
  • Before, visits from Google’s own IP addresses counted in your reports. Google’s mail scanner opens the links in your Klaviyo emails to Gmail users, so these visits showed up as Klaviyo email traffic. Now adtribute leaves them out, so Klaviyo email sessions and touchpoints can go down. What to do: nothing. From: 7 October 2026, for visits from that day on.

New

OpenAI Ads

Connect OpenAI Ads under Sources with an Ads API key. adtribute brings in spend, impressions, clicks, conversions and the sales OpenAI Ads reports, for every campaign, ad group and ad, every 15 minutes and back to 15 April 2026. Add the UTM parameters that the setup shows, and clicks on your ads become touchpoints. How to connect it: OpenAI Ads.

Improvements

  • Settings: you can now pick CHF as your organization’s currency under App Settings, next to EUR and USD.
  • Sellerboard: when the nightly sync fails, adtribute now tries again one hour later, up to two times. Before, it waited until the next night.
  • Definitions: you can now create touchpoints for channels you bring in from BigQuery. They match on the channel ID, like channels from Google Sheets.

Fixes

  • Fairing: survey responses that arrive with a missing value now load. Before, they were rejected and did not reach your data.
  • Definitions: the lists keep their rows when you come back to the browser tab, and pages no longer jump while they load.
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