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What are definitions and how can they be used?

Getting Started with Definitions

Events are tracked user interactions within a digital product, e.g. page view.

Events explained

Entities are objects that maintain the latest information about specific items within your digital product, e.g. orders, meetings.

Entities explained

Conversions are meaningful business events within a
your digital product, e.g. purchase, meeting, subscription.

Conversions explained

Touchpoints are configured points of interaction between users and marketing channels, e.g. ad clicks or email opens.

Touchpoints explained

Channels are your marketing channels and provide additional context to user touchpoints that are associated with the respective channels.

Channels explained

Daniel Busch

Understand our definition types and how they determine the way your data is modeled.

Understand Defintions

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