When your data updates
Today's data updates every 30 minutes, past days and your changes the next morning.
What updates when
Section titled “What updates when”| Data | Updates |
|---|---|
| Today’s orders, conversions and ad spend | Every 30 minutes. A new order usually shows within an hour. |
| Refunds, cancellations, older ad spend, Sellerboard, Klaviyo engagement | The next morning |
| Your changes to settings, sheets and BigQuery tables you connected | The next morning |
| Custom reports we built for you | Usually once a day |
| A new connection | Recent days with the next updates, older days the next morning |
| A reconnect | When missing data comes back |
Update times
Section titled “Update times”Times are in your organization’s time zone.
| Update | Starts | Done |
|---|---|---|
| Every 30 minutes | :05 and :35, from 01:05 to 23:35 | Usually within 25 minutes |
| Every night | 00:30 | Usually within 90 minutes |
Why past days change
Section titled “Why past days change”Every night, your whole history updates with your current settings.
| Cause | What changes |
|---|---|
| Refunds and cancellations | They count on the day of the order, up to 9 years back. |
| Late attribution, such as post-purchase survey answers | Revenue shifts a little between channels. |
| Ad platforms’ corrections | Recent days’ spend, often yesterday’s, with the next update. |
| Your changes | Can be large. Attribution changes move revenue between channels. A changed conversion definition can change the total. |
Can updates run more often, or can I start one? No. The updates run on their own. If your data has not changed for two hours, write to support.
Can I sync a sheet myself? Yes: click Click here to sync this sheet at the top of the sheet. Spend in the sheet, such as influencer spend, shows for the last few days with the next update, everything else the next morning.
Meta or Google Ads shows more spend than adtribute. Their numbers are live. Your data is roughly 30 minutes behind. Spend and revenue update together, so they match each other.
A new Google Ads campaign is spending but not showing. Google can take hours to send a new campaign’s name. Until then, its spend shows without a campaign name in your Google Ads channel, then moves to the campaign by itself.
A campaign shows twice: spend in one row, revenue in the other. You renamed it or changed its mapping. It is one row again the next morning.
When do my BigQuery views update? With your other data. Refreshing a view updates nothing.
Does history stay when I archive or delete a campaign? Yes, as long as the connection stays in adtribute.
Can you load older ad spend? Yes, as far back as the platform provides: write to support. Spend from before your tracking started has no attributed revenue.